ABOUT MIXI
Rather than merely providing efficient means to connect people, MIXI
aims to inspire deeper, richer connections through the sharing of joy,
excitement, and warmth.
The new MIXI will continue to create places
and opportunities for meaningful connection, bringing delight and wonder
to the world through authentic emotions and vibrant communication.
PURPOSE
Enriching communication and inspiring moments of joy.
Since our founding, we have maintained this singular purpose and we
intend to deepen our commitment to it moving forward.
Rather
than focus on increasing the quantity and frequency of
communication, we strive to promote deep and meaningful connection.
Through this endeavor, we believe we can inspire the creation of
more moments of joy in the world.
MISSION
To provide space and opportunity for truly meaningful connections.
Simply connecting people is not enough to fulfill our purpose. We
must enable the building of deep emotional ties.
We achieve
this by providing both fun and exciting content that inspires
communication, as well as the space and opportunity to connect
meaningfully with friends and family around the world.
MIXI WAY
User surprise first.
To accomplish our mission, we will continue to focus on user
surprise above all else.
Before prioritizing a user-first
approach, marketing concerns, or even our own interests, we start
with the question, “Would this be a pleasant surprise?”
This consideration applies to everything from production to
management-level decisions.
VALUES
-
Innovation
Be bold. Forge a new path and shatter expectations.
-
Passion
Start from the heart. Share aspirations and grow together.
-
Integrity
Stay sincere. Be honest with yourself and others.
CORPORATE
BRAND LOGO
The corporate brand logo uses thick, substantial capital letters to instill a sense of trust, stability, and ubiquity as a leading company. They also express our determination to develop and manage our businesses to help enrich lives through communication with friends and family.
The two bars at the bottom of our corporate brand logo are the same components as the l’s in MIXI, rotated 90 degrees. This adds further depth to the original meaning of MIXI—interactions (MIX) between people (I). The red stands for the thrilling connections that spark excitement among friends and family, while the orange symbolizes the comforting and warm connections that make up the DNA of MIXI.
MIXI will use the ideas expressed in this logo as a starting point for evoking emotions that move hearts and foster meaningful communication.
The key to innovation: surprise
MIXI GROUP
BUSINESS CONDUCT GUIDELINES
RESPECT FOR HUMAN RIGHTS
